Popularity Analysis
Treat #ese as a secondary tag and always pair it with 2–3 high-intent, unambiguous tags (e.g., #learnspanish + #espanol or #latam + a topic tag). In the first line, add a clarifier (what “ese” refers to) to convert accidental impressions into replies, which is the fastest engagement lever on X and improves relevance in Mastodon/Bluesky searches.