1Event-driven attention: The tag is highly bursty — most impressions concentrate in the first 24–72 hours after a debut. Major agency launches produce the biggest spikes; indie debuts generate smaller but frequent bursts. Use the first 48 hours aggressively (clips, highlights, pinned posts).
2Platform mix matters: Twitter/X remains the primary place for announcements, art and community discussion; YouTube is where the debut stream itself lives and accumulates views; TikTok/shorts drive discovery with quick clips and can deliver cross‑platform virality. Tailor content to each platform (announcement + art on X, full stream on YouTube, clips on TikTok).
3Community signals drive reach more than paid boosts: Retweets, fan art, collabs and clip reposts multiply visibility quickly. Engagement (comments, saves/shares) and influencer/VTuber resharing are stronger predictors of wider reach than paid promotion, especially during the initial surge.