How to Schedule Posts on BlueSky: The Complete Guide for 2025

BlueSky doesn't have built-in scheduling. That's the reality as of 2025—the platform is focused on decentralization and core features, leaving scheduling to third-party tools.

If you want to schedule posts on BlueSky without manually posting at specific times, you'll need an external solution. This guide covers your actual options and how to make them work.

Why Schedule BlueSky Posts?

Scheduling isn't about gaming the algorithm—it's about practical time management:

• Batch your work: Write multiple posts when you're in the zone, schedule them throughout the week
• Hit time zones: If your audience is in Europe and you're in the US, you don't need to wake up at 4am
• Stay consistent: Regular posting builds an audience, but life gets in the way
• Coordinate launches: Announcing something? Schedule the BlueSky post alongside your other platforms

How BlueSky Posting Works

Quick primer if you're new to the platform:

• Character limit: 300 characters per post
• Images: Up to 4 images per post, with alt text support
• Threads: Create multi-post threads by replying to yourself
• App passwords: BlueSky uses app-specific passwords for third-party tools (not your main password)

To generate an app password: Settings → App Passwords → Add App Password. Keep this somewhere safe—you'll need it for scheduling tools.

How to Schedule Posts on BlueSky

Option 1: Using Statuz

Statuz is a macOS app that handles BlueSky scheduling. Here's the actual workflow:

1. Connect your account: Enter your BlueSky handle and app password in Statuz settings
2. Write your post: Use the composer—it shows real-time character count and image previews
3. Set the time: Type something like "tomorrow at 9am" or "in 2 weeks at 14:15" (natural language works), or use the calendar picker
4. Schedule it: Click schedule. Done.

What you get:

• Visual calendar showing all scheduled posts
• Thread support (schedule entire threads, not just single posts)
• Cross-post to X and Mastodon simultaneously if you want
• Draft mode for posts you're not ready to schedule yet
• Posts publish even if your Mac is asleep (uses a background service)

Option 2: The Manual Approach

No tool required, but more work:

1. Keep a spreadsheet with your posts and target times
2. Set phone reminders
3. Copy, paste, and post when the reminder fires

This works if you're posting once or twice a week. It falls apart quickly at higher volumes.

Option 3: Other Tools

Various web-based schedulers exist. Most work fine for basic text posts. Where they struggle:

• Thread scheduling often breaks or isn't supported
• Image uploads can be unreliable
• No offline capability
• Subscription pricing adds up

Do your research—check recent reviews since BlueSky's API has changed several times.

When to Post on BlueSky

There's no magic answer. BlueSky doesn't publish engagement data publicly, and your audience is specific to you.

General patterns that tend to work:

• Weekday mornings (8-10am in your target timezone): People checking feeds before work
• Lunch hours (12-2pm): Break time scrolling
• Early evening (5-7pm): Post-work wind-down

The real answer: experiment. Post at different times for a few weeks and see what gets engagement.

Best Practices

Keep it human. Scheduled posts shouldn't read like press releases. Write like you'd write if you were posting manually.

Leave gaps for real-time. Don't schedule posts back-to-back. Leave room to respond to what's happening and engage with replies.

Preview everything. Check character count, image crops, and how threads flow before scheduling.

Don't schedule time-sensitive content. News commentary, event reactions, trending topic takes—these need to be live or they'll look out of touch.

Common Mistakes

1. Scheduling during breaking news: Your scheduled product launch post goes out during a major news event and looks tone-deaf
2. Forgetting about scheduled posts: You change your mind about something but forget a post is queued
3. Over-scheduling: 10 scheduled posts a day feels like spam, not presence
4. Ignoring replies: Scheduling saves time writing, but you still need to engage with responses

Setting Up Statuz for BlueSky

Step-by-step:

1. Download Statuz from statuz.app
2. Open the app—it lives in your menu bar
3. Go to Settings → BlueSky
4. Enter your handle (e.g., yourname.bsky.social)
5. Paste your app password (generate one at bsky.app if you haven't)
6. Save

Now when you open the composer and schedule a post, BlueSky will be available as a destination.

Conclusion

BlueSky scheduling comes down to using the right tool for your workflow. If you're on macOS and want something that handles threads, images, and cross-posting without a web browser, Statuz does the job. If you prefer browser-based tools, there are options—just verify they support the features you need.

The goal isn't to automate your way to engagement. It's to separate the work of creating content from the constraint of posting at specific times.